Internet Marketing for Local Services

But, local companies that only serviced Little Rock Arkansas seemed uninterested. They understood that they needed a web site but didn’t want to spend any money on internet marketing. Slapping the site at the bottom of their business card was “Good Enough.”

Over the last few years, that has changed. They’ve realized that research (whether local or worldwide) starts on the internet google. And we’ve had a lot of luck placing top results for local companies! I think it’s safe to say that it’s easier getting top results for local companies.

The Local Internet Marketing List

Below, I’ve compiled a list of sites that will assist your local internet marketing efforts. Google loves these sites and values their entries. This means that in addition to your information being placed on other sites, your site actually gets ranked higher!

Before you just start submitting your site, do some keyword research, write some optimized descriptions that utilizes those keywords. Good luck and if you have any questions, feel free to ask.

Local Directories

1. Google Local
2. Yahoo Local
3. Bing Local

Important Directory Sites

1. Dmoz.org
2. Botw.org
3. MerchantCircle.com
4. HotFrog.com

Important Yellow Page Sites

1. YellowPages.com
2. Superpages.com
3. Yellowbook.com
4. DexKnows.com
5. Local.com
6. ZoomInfo.com

Important Review Sites

1. Yelp.com
2. RateItAll.com
3. InsiderPages.com
4. ServiceMagic.com

Important Database Sites

1. InfoUsa
2. Localeze

“Crisis Boosts the Learning Curve” on 12/31/2008 by Tom Keene on Bloomberg Radio

Tom was discussing the popularity of news coverage. He discussed that due to the the financial crisis, more people are interested in the news.

After hearing Tom’s statement I really thought about how much I learn during any crisis. I came to the conclusion that this is why so many people say you learn more from failure than success.

In the year and half of law school, I’ve learned (and remembered) more about law when there is some type of crisis than I have in class. In the 7 years of running my own business, I’ve learned more during our “times of crisis” than I ever did by reading a great book or college course.

I learn more about my friends and family when we disagree than when we agree.

Think about it.

But in my short experience it seems that when I’m pushing someone to get involved in a project, I’m doing most of the work. I can motivate someone to get involved with a project that they’re not initially excited about but after a few weeks, that fizzle goes away. Once the fizzle goes away, I’m the one that’s baby sitting, making sure work is getting done and making sure that the fizzle, that was once there, doesn’t go away. Many times the fizzle is long gone and they’re just doing the work so they don’t disappoint themselves or me.

Well, I think from now on, I’m going to look for people to bring ideas to me. I think I’ll wait to find the people that are willing to stick it out through the inevitable highs and lows. I’ll wait to see what ideas I want to get involved with rather than bringing ideas to people. I won’t try to change people’s minds or ideas until I’m completely sold on the people.

As I’ve said before, people are more important than ideas. Once I know I have solid people then I’ll share ideas. But I still won’t push ideas onto people. I’ll do my best to explain a vision and hope they catch fire… I’m not interested in the fizzle, I need to see the fire.

I want a recruiting system, that allows potential employees to submit their resume, allows our guys to sort through those resumes, search the resumes and store the resumes. Thats it… really simple… I want it to look good and run fast.

We have a recruiting system now but I’m not really happy with it. Its slow, complicated and not user friendly.

The Free Idea (lets call it XYZ.com)

What would be really nice is if XYZ.com was a job web application like monster.com. But, XYZ.com created an API which my web site could use to allow John Doe to submit a resume for my position. Then, using their API, I could view, search, and store any resume submitted through my web site.

When John Doe submitted his resume, although he sent it to my company, it was actually stored at XYZ.com. XYZ.com, as a service, offers companies the ability to search through the “global resume database” for a small fee.

After John Doe submits his resume to my company, he can now easily submit his resume to other companies that use XYZ.com.

The Revenue Model
XYZ.com is basically a monster.com… it gains revenue by companies paying them money to search through resumes and post jobs.

What Makes XYZ.com Different
What makes XYZ.com different is their ability to obtain a vast number of applicants… its viral marketing… its distributed networking… its pushing “the work” onto other people.

The application is given away but the data is saved. It is inherently integrated into a business with no need to change the way business is done. People and businesses hate change… the requires NO CHANGE.

Conclusion
Do you like the idea? Good… me too… As a business owner, I would use it because it would allow me a cheap way to obtain a recruiting system… I’d be your first customer

If you like it enough, higher iProv to write the software.

Or email me and lets do it together as a joint venture

Call me, we’ll do the development

The opportunity has A LOT of upside including profit sharing and the opportunity to work on a project seen by MILLIONS!

We are working to grow FORECLOSEDmaps.com including increasing our user base, revenue, and adding value to our user’s experience.

There are a few requirements that applicants MUST have:

1. Excellent written and spoken English
2. Top grades or a track record of success
3. Permanent legal right to work in the US (Student visas are time-limited)

We look forward to hearing from you!

Hours: Full-Time

Short Term Projects
If your company has a short term project in the works, hiring a skilled worker on contract terms could be an ideal solution. Typically, these projects do not require the enlistment of a permanent employee. Why hire, train, and devote your business’s resources into a short term fix? Let iProv show you the benefits of bringing in a trained worker, specialized in your area of need, whose only goal is a final product up to or exceeding your company’s specifications.

High Growth Companies
Through our employee recruiting and placement program, iProv is also able to help high growth companies increase their relative efficiency. When a business achieves rapid growth, that growth must be met with an adequate base of coverage for all your company’s tasks. Simply adding employees without multiplying net resources can lead to a deduction of your business’s overall production. And as you know, when you are just trying to stay afloat, the last thing you can afford to do is spend precious time searching for qualified candidates.

Help Find Quality Candidates
Our main focus with this placement initiative is finding top of the line, quality candidates for our customers. For every employment opportunity that you advertise, chances are you receive a lot of applications. It takes time to sift through them, interview, verify backgrounds, test, and train the right people for the job. We simplify this process by going through all of those steps for you. We narrow the search down to a select number of candidates that we find adequate for you. We utilize nationwide searches, powerful referrals, and other resources that, honestly, can’t be accessed by the general public.

Not an IT Expert?
If you need IT professionals but you are not an IT expert, the task of hiring can be really frustrating. It is hard for someone who is not part of the IT industry to spot a quality candidate. Since we focus on that kind of work, we know exactly what to look for. This increases the chances that you will find a perfect match for your position.

We’ve opened it up for everyone to use at NO CHARGE! We are doing this because we know this is a helpful tool and we want people to use it. Check it out for yourself at FORECLOSEDmaps.com.

We still urge people to register so that we can keep you informed as far as updates, etc. are concerned, but it isn’t required.

If you know ANYBODY that you think might want to advertise with us or will use the site, forward this on. We made it free in the hopes that we could get sponsors to help us with costs. With all the traffic the site has been getting thus far, we know it can be a useful resource not only for investors, but also for anyone who chooses to advertise their business on the site.

Thanks and remember, we made it free because it’s a useful tool, SO USE IT!

Roby’s Web Site
FORECLOSEDmaps.com coverage on Talk Business by Roby Brock – 60 Seconds