As you all know, I recently created an AMI which allows a user to instantly launch a Magento ecommerce site using Amazon’s Cloud Computing Technology. So that brings me to two very different points (I should probably break this into two posts):

The Original MagentoCommerce Amazon AMIPoint 1: Magento Rules the Ecommerce World

Magento is now more popular (at least more visited/searched) than other major open source ecommerce web applications (Checkout Google, Compete). Currently, I believe Magento is leaps and bounds above any other ecommerce system out. If you don’t agree, I urge you to show me a more fully featured, open source ecommerce system.

The Original MagentoCommerce Amazon AMIPoint 2: My Personal Backup is still Jungledisk

I’ve been developing with Amazon’s AWS services for about a year. They’ve really been leading the development of “cloud computing” applications. Their API’s are pretty straight forward and although I have a few complaints, it’s a pretty nice system.

The Amazon S3 Network (which allows you to store data on Amazon’s cloud) has been my latest love. Amazon’s “pay as you go” pricing model makes it competitive even when you compare it to a DIY project.

After checking this out, I wanted to start running my personal backups onto Amazon’s S3 network. I thought I’d have to develop something but then I found JungleDisk. JungleDisk is a Windows and Mac backup system that stores all of your data on Amazon’s S3 network. That means, if someone steals my laptop, all of my data would still be safe. JungleDisk currently costs $20 (one time fee) and Amazon’s S3 network costs me about $6 per month for around 40GB worth of a data.

Amazon S3 Billing Statement

I’m real happy with JungleDisk and I’m proud to recommend them. Its automated, fast, reliable, and cost-effective. But, they have a few things that they should be worried about… They were recently bought out by Rackspace (Amazon’s cloud computing competitor). Although you can choose to use either Amazon or Rackspace, I’m usually scared to commit to a vendor unless I know their future intentions. I hope things aren’t going to change (JungleDisk claims nothing will change), but you never know. Also, JungleDisk has a very strong competitor in Mozy (Bought by EMC which also claims nothing to will change due to their buyout). Although I have used the mozy system, I stuck with JunlgeDisk b/c of it’s performance and the Amazon’s S3 network. But now, Mozy only costs $5.00 per month! For $5.00, its definitely worth trying. I’d love to hear your thoughts on Mozy and Jungledisk.

My recommendation: personally, I don’t care which backup system you use. You can continue to use 3.5″ floppy disks… but please… please… PLEASE BACKUP. I once had a client pay $10,000 for data recovery. Seriously.


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Check Out the Original Magento Amazon AMI Here!

I wanted to setup a magento store and compare it to a number of competitors. But, to get the thing launched, you need to customize your server. I didn’t want to modify our server because I wasn’t sure if I was going to like magento and I didn’t want to make unneeded changes to the server.

So, I decided to make a new instance on my amazon EC2 account and build a new server.

I spent a ton of time looking for an existing AMI for Magento. After I didn’t find one, I set out to build one. I built an AMI that has Magento 1.2.1.1, CentOS 5.2, PHP 5.2.9, mysql 5.1.

If you want to check it out: download The Original Magento Amazon AMI.

Good luck and let me know if you need anything.


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“Crisis Boosts the Learning Curve” on 12/31/2008 by Tom Keene on Bloomberg Radio

Tom was discussing the popularity of news coverage. He discussed that due to the the financial crisis, more people are interested in the news.

After hearing Tom’s statement I really thought about how much I learn during any crisis. I came to the conclusion that this is why so many people say you learn more from failure than success.

In the year and half of law school, I’ve learned (and remembered) more about law when there is some type of crisis than I have in class. In the 7 years of running my own business, I’ve learned more during our “times of crisis” than I ever did by reading a great book or college course.

I learn more about my friends and family when we disagree than when we agree.

Think about it.


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I laid out over 18 goals for last year. I accomplished less than half. I tell you that just to let you know that I’ve laid out even more goals for this year. Just because you do not reach your goals, doesn’t mean that you should not make goals.


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A typical day In our business… Replace “Boss” with “Client.”

What is your favorite Dilbert strip?

Dilbert Joke About PowerPoint

To view Dilbert Cartoons, go to http://www.dilbert.com.


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http://del.icio.us/ – A social bookmarking web site… if you don’t use it, try it out… You can see all of my “favorites” at http://del.icio.us/rjmartino.

Does anyone use twitter.com?


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Maybe I’m jaded. Maybe I’m confused. Maybe it’s inexperience. Maybe it’s poor management. Maybe it’s poor people.

But in my short experience it seems that when I’m pushing someone to get involved in a project, I’m doing most of the work. I can motivate someone to get involved with a project that they’re not initially excited about but after a few weeks, that fizzle goes away. Once the fizzle goes away, I’m the one that’s baby sitting, making sure work is getting done and making sure that the fizzle, that was once there, doesn’t go away. Many times the fizzle is long gone and they’re just doing the work so they don’t disappoint themselves or me.

Well, I think from now on, I’m going to look for people to bring ideas to me. I think I’ll wait to find the people that are willing to stick it out through the inevitable highs and lows. I’ll wait to see what ideas I want to get involved with rather than bringing ideas to people. I won’t try to change people’s minds or ideas until I’m completely sold on the people.

As I’ve said before, people are more important than ideas. Once I know I have solid people then I’ll share ideas. But I still won’t push ideas onto people. I’ll do my best to explain a vision and hope they catch fire… I’m not interested in the fizzle, I need to see the fire.


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Well… I’ve started a new project that involves real estate… specifically – single family homes in Michigan, South Carolina, Mississippi, Ohio, Georgia, Illinois, and Indiana.

Its been a lot of fun and I’m learning a ton about other state laws, other markets, and meeting new people. This opportunity has great timing, great planning, great vision, and a lot of potential… But, I still feel like we’re missing something.

Its something I talk about a lot… great people. They’re hard to find…

When I find good people, its hard for me to share my vision… its hard for me to get them excited.

When I find great people, they just get it… Sometimes they get me excited. Sometimes they see it before I do!

I love working with great people… but they’re hard to find.

I’m looking for partners in the states listed above… Or you must be willing to relocate there :)

If you’re interested, let me know.


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Google’s OpenSocial is exciting. I talk a lot about “integration of applications” being the future of software; OpenSocial is proving my point.

OpenSocial is a set of common API’s which will allow developers to write applications that leverage a number of different functions from participating web sites…

Good usage of an API can be seen at FORECLOSEDmaps.com. FORECLOSEDmaps.com uses Yahoo Maps… the way we’re able to use Yahoo Maps is by utilizing the Yahoo Maps API. If we decided to switch to Google Maps, we would have to register with a different vendor and re-write all of the code… Long story short… its a pain to use multiple API’s

OpenSocial will allow developers to quickly leverage mutliple sites using 1 API!!!

There are a ton of articles about it and everyone is really excited but the API isn’t publicly available yet… I can’t wait… I’m going to make something cool… I don’t know what… but something cool.

My Predictions

  1. As I stated (and its been proven) with the facebook platform, there are going to be a lot of new applications developed.
  2. The first (not necessarily the best) applications developed will see a flurry of users and will quickly go from thousands-of-users to hundreds-of-thousands.
  3. Acquisitions of the most popular applications
  4. You will see many new integration applications… that is… applications that allow you access to many of your favorite web sites from a central location (Facebook, myspace, linkedin… all from one location)
  5. People will become more transparent and data will become more seamless. Now that developers can easily marry your information across different platforms you will be able to connect a linkedin profile with a facebook profile.

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GrandCentral.com is a phone project brought to you by Google… free of charge.

My GrandCentral.com phone number is: 501-859-6035. You can call me now or you can even click the “call me” link on my page.

I’ve recently started using it and I’m really impressed. It make screening phone calls (something I do a lot) easier. Here’s the short version… Once you sign up, GrandCentral.com assigns you a phone number. When someone calls your phone number it immediately asks you who you are and why you’re calling… it then starts ringing… you can play any ring back… it also gives you a list of funny ring back options.

I told GrandCentral.com my “real” number and GrandCentral.com then calls my cell phone when I get a phone call from 501-859-6035… I pick it up and it says “X is calling.” I then have the option to answer it by pressing “1″, ignore it by pressing “4.” If I press “4″ to ignore, I can listen to the message that they leave… if I feel like answering while they’re talking, I can press “*” to pickup immediately… while they’re leaving a message! I can see a list of calls that I recieved on any day… and

It records the conversations and allows online access to voice mail. I can change my “real” cell phone at any time and just redirect where GrandCentral.com calls me from… I can switch phones while I’m on a call… I can immediately block unwanted calls (telemarketers hear a “disconnected” ring)…

Its pretty cool and worth taking a look at… if you’re interested, call me and ask me for a private beta invitation (I have a few left).

PS… I think this will be heavily used with the Google Phone. As a matter of fact, my prediction is that it won’t be network specific (like the iPhone, which only works with AT&T)… it will work across any network because the features are independent of the network you’re on…


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