Last week I was at the EAST Conference (if you haven’t gone, you’d be amazed at what these high school students are doing) and I wrote down my favorite quote. This qoute is from Jerry Adams of Acxiom.

We have to think about the opportunity cost of this shotgun style, growth approach.

I think it may just be that I like the words “opportunity cost”, “shotgun”, and “growth”. But, I thought it was put well. Jerry is a guy that I have a lot of respect for. He is great with words and people. He’s done a lot of great things for Arkansas and serves on many boards. He is well known for his contributions throughout the State of Arkansas.

His point was understood by everyone at the table. If you grow in a few random spots, it’s more difficult to manage because you spread yourself thin.

      

A few months ago I spoke about wikis. A wiki is a concept or online collaboration model that allows any user to edit some content of webpages through a simple browser.

That means that we should be move past the idea of static text. We should move into wiki database information, wiki graphics, or wiki music. Why can’t a bank take advantage of the wiki concept. What if the users could help develop the Frequently Asked Questions. Wouldn’t that make more sense than a “technical writer”?

I know… a lot of these don’t make a lot of sense but my point is that, “wiki is a concept not a product.” You can make anything you want a wiki. The idea is online collaboration between a large group of people.

      

My Personality Profile

Okay… that’s my free personality profile. I’d like to see everyone else’s, so please post some comments with your profile. I think these things are a lot like the zodiac sign. You know, you crack open the paper and you read every zodiac sign and they fit perfectly with you. But, even after taking that into account, I’m pretty confident that this thing is pretty accurate. I’ve sent it around to the office and asked everyone to try theirs out and they even seem to think it’s accurate.

Anyways, in everything you do it’s really important to see what you’re good at and what you’re bad at. When you need help, you need to ask for it. Generally, the smaller the group, the more efficient but you can’t do everything yourself. If you’re not good at something, don’t fake it… get good help.