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I recieved an email from a friend asking me what I thought were the three biggest challenges when running a company. This was my reply.
1) Creating and Implementing a Plan
Its easy to dream about how your business will grow to be larger than Wal-Mart, more popular than Abercrombie, or smarter than Microsoft. But obtaining sales, marketing, and growth goals are not easy without a real plan. Running a company is like shooting a bow-and-arrow, you’ve got to have a target. Getting everything on paper allows you to have a clear plan, path, and milestones.
A business plan should be more than financial forecasts and “fluff”. It needs to have real “business plans”. This allows managers to be better decision makers for a company’s future. This is a two-part challenge. First, creating a business plan…. It’s difficult to create one but the second is implementing the plan. Its easy for managers to just set the business plan on the shelf and forget about it.
2) Recruiting, Training, and Managing Good People Good help is hard to find. If you’ve ever tried to find a dedicated study-buddy, gym-partner, or accountability partner you know exactly what I mean. It’s especially hard when you’re trying to convince people to work FOR you and not WITH you.
And when you find them, you have to train them fast. Its really difficult to put yourself in someone else’s shoes but it must be done. You have to start at “square 1″ and take the trainee to “square 100″ as fast as possible.
Additionally, you have to be able to hold on to your workers. Each person has different motivations. So, you have to find out ways to apply motivations to certain situations. You have to be stern when you need to, fun when you can, and caring at other times.
3) Day-to-Day Operations
Getting “caught up” in the day-to-day operations is easy to do. You can easily spend you entire day working on day-to-day operations and forgetting about growth, family, or finances. And although day-to-day operations are extremely important, your organization will not grow if you can’t spend time focusing on your other goals.
Lastly, it’s easy for C-level executives to get excited about new goals and visions but if you’re doing the “grunt” work, its hard to maintain that enthusiasm. But, as a small business owner, you have to maintain the enthusiasm. Wearing 20 hats is a “must” and multitasking is crucial to the survival of your business. Multi-tasking means getting the “day-to-day” operations done and leaving time for the other goals.











